ColorZen was invited to speak in Vancouver on May 22nd about its groundbreaking technology at this year’s International Planet Textiles during its ‘Pitch for the Planet”

The full article can be found below (credit of Ecotextile News) or at the following link: https://www.ecotextile.com/2018051023474/shows-events/a-pitch-for-our-planet-colorzen.html

A Pitch for our Planet: ColorZen

By: David Styles

VANCOUVER – With Planet Textiles less than two weeks away, our attention turns to ColorZen, a New York-based firm which will be pitching its dyeing process which uses no salt or alkali courtesy of its proprietary fibre pre-treatment process.

ColorZen will, alongside several other textile industry innovators, be presenting as part of the ‘Pitch for our Planet’ platform at Planet Textiles 2018 in Vancouver on May 22.

The name ColorZen will be no stranger to long-time readers of Ecotextile News as its technology was first covered back in 2012. From an event in New York, it was reported the firm’s founder and CEO – both then and now – had unveiled what he claimed to be a revolutionary new environmental way of dyeing. At that event Harari explained: “We manipulate the cotton fibre at the molecular level so that is has a very high affinity for reactive dyes.”

The ColorZen message of water savings and minimising the release of toxic chemicals in the dyeing process remains the same today as it was over half a decade ago. Ahead of Planet Textiles, Michael Harari spoke to us about the company’s technology, growth and reasons for wanting to take part in the 2018 edition of the global textile sustainability summit.

He stated: “There’s a problem with cotton dyeing today that it uses way too many natural resources, causes too much pollution and is very expensive.

“ColorZen solves these problems by treating the raw cotton fibre, turning the cotton into a positively charged element. Without the need for all the toxic chemicals, water energy, high temperatures or long time. This also reduces the cost by up to 80 per cent along with the time, speeding up the time taken to market.”

This technology works by improving the affinity of (negatively charged) anionic dyes for cotton by adding a cationic (positively charged) dye site to the cotton fibre. High dye yields and good colour-fastness properties are obtained using this process without the use of electrolytes, multiple rinsings or fixation agents – practices which are normally used in cotton dyeing.

Kaley Adolf, the company’s business development manager, who will be speaking at Planet Textiles, told us: “The conscious consumerism movement continues to gain traction. People are increasingly thinking about what they’re wearing, where it comes from and how it’s made. ColorZen is at the forefront of addressing this broader trend.”

Back in 2012, ColorZen claimed it was working in line with efforts by brands to reach zero toxic discharge by 2020, something which Harari confirmed that the organisation remains committed to now.

Regarding the company’s motivations for joining the ‘Pitch for our Planet’ line-up, Harari said: “For us it’s about raising awareness. There are still a lot of companies that are still not completely aware of what’s happening in their own supply chain; how toxic the process is, how devastating the effects are for the environment, people and communities around the dye houses. We want to let brands and companies know that there is now a solution to these problems.”

Scalability, which is one of the main motivations for some of the other firms speaking as part of the innovation platform, is something which ColorZen believes it has achieved already.  “We expect millions of garments dyed with ColorZen to be in retail later this year. We’re very excited about the adoption rate, the potential this represents for the industry and the demand we have received from major international brands and retailers,” Harari explained.

The inaugural ‘Pitch for our Planet’ session will be hosted by Fashion for Good’s investment manager, Rogier van Mazijk and all the information regarding the speakers, event agenda and how to register as a delegate for Planet Textiles 2018 is available here.