The Change Fashion Challenge (CFC) focuses on creating innovation to pioneer the future of fashion and create a new sustainable ecosystem in the fashion industry. ColorZen was invited to give a 5-minute presentation on its revolutionary technology that completely re-engineers the way cotton is dyed. Watch CEO & Founder Michael Harari’s full speech here.
One sunny morning, the ColorZen team was pleasantly surprised to learn that Bloomberg Businessweek featured ColorZen’s technology in an unpaid advertisement in their widely-circulated weekly print editorial. The exceptionally clear water in the beaker represents the effluent, or wastewater coming out of the dyebath using ColorZen’s proprietary technology. Unlike conventional dyeing, the water here is clear, contains no salt or other harmful chemicals, and had very small amounts of residual dye.