One sunny morning, the ColorZen team was pleasantly surprised to learn that Bloomberg Businessweek featured ColorZen’s technology in an unpaid advertisement in their widely-circulated weekly print editorial. The exceptionally clear water in the beaker represents the effluent, or wastewater coming out of the dyebath using ColorZen’s proprietary technology. Unlike conventional dyeing, the water here is clear, contains no salt or other harmful chemicals, and had very small amounts of residual dye.