The Change Fashion Challenge (CFC) focuses on creating innovation to pioneer the future of fashion and create a new sustainable ecosystem in the fashion industry. ColorZen was invited to give a 5-minute presentation on its revolutionary technology that completely re-engineers the way cotton is dyed. Watch CEO & Founder Michael Harari’s full speech here.
The trouble with turning white cotton black—or almost any color—is that the plant emits a strong negative electric charge, which repels dye just as two magnets oppose each other. The current solution is essentially to infuse the dye slurry with salt, so it sticks to the fibers. But the process sucks up a lot of time and energy, and about half the dye goes to waste. ColorZen is the innovative yet simple solution to move the fashion industry toward a more sustainable future.
Read the full article here: http://www.crainsnewyork.com/article/20180618/FEATURES/180619908